Pricing

Choose the plan by handoff and capacity.

Start with a paid trial, buy by the week or choose a monthly tier. Each accepted lead goes to one buyer through S&J Business Builders. Monthly plans can add dispatching.

Start small

The trial and weekly plan send residential opt-ins to your team. Your team handles qualification, booking and follow-up.

WEEKLY
Lead Generation
$800/ week
Residential opt-ins under agreed trade and ZIP-code coverage.
  • One buyer through S&J Business Builders per accepted lead
  • Your team qualifies and books
  • No dispatching add-on
  • Bad leads replaced per our replacement policy
Discuss the weekly plan

Monthly plans

Choose the tier after reviewing your trade, ZIP codes, accepted project mix and team capacity. Published prices do not create a guaranteed lead count or specialty mix.

Any monthly tier can add SEO for $500 a month, delivered through our partner theStacc. Dispatching is priced separately; the two add-ons are independent.

BASE
Lead Generation
$3,000/ month
Base monthly tier with optional dispatching for $500 a month.
  • One buyer through S&J Business Builders per accepted lead
  • Your team handles intake by default
  • Agreed trade and ZIP-code coverage
Lead Generation + SEO$3,500/ mo
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2X VOLUME
Lead Generation
$6,000/ month
Higher monthly tier with optional dispatching for $1,000 a month.
  • One buyer through S&J Business Builders per accepted lead
  • Your team handles intake by default
  • Final scope belongs in the order
Lead Generation + SEO$6,500/ mo
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3X VOLUME
Lead Generation
$9,000/ month
Higher monthly tier with optional dispatching for $1,500 a month.
  • One buyer through S&J Business Builders per accepted lead
  • Your team handles intake by default
  • No promised per-ZIP volume
Lead Generation + SEO$9,500/ mo
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4X VOLUME
Lead Generation
$12,000/ month
Highest monthly tier with optional dispatching for $2,000 a month.
  • One buyer through S&J Business Builders per accepted lead
  • Your team handles intake by default
  • No guaranteed outcome or specialty mix
Lead Generation + SEO$12,500/ mo
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All sales final. Subscriptions auto-renew. Cancel with 10 days' notice before your next billing date. Results not guaranteed. See Terms of Service.

Optional monthly add-on

Add organic visibility alongside the opt-ins.

Bought leads stop when the plan stops. Local search work builds pages and profiles that stay on your own site. Lead Generation + SEO runs both.

Delivered through our partner theStacc. No ranking, traffic or timeline is guaranteed. See Terms of Service, Section 9.

Monthly planLead GenerationLead Generation + SEO
Base$3,000 / mo$3,500 / mo
2x$6,000 / mo$6,500 / mo
3x$9,000 / mo$9,500 / mo
4x$12,000 / mo$12,500 / mo

What the SEO add-on covers

Local search content and Google Business Profile work, aimed at buyer searches in your area. Scope is written into your order.

How it differs from buying leads

An opt-in is worked this week; search work compounds over months. Report them separately so neither hides the other.

What is not promised

No ranking, traffic, volume or start date is guaranteed. SEO fees are non-refundable, and the replacement policy covers delivered leads only.

Optional monthly add-on

Turn exclusive opt-ins into qualified opportunities.

An opt-in is a homeowner asking to hear about a project. Qualification is what turns it into a qualified lead. Your team makes that call, or our dispatcher does, then works toward a live transfer or booked appointment.

No plan guarantees an opt-in will answer, qualify, book, attend or buy.

Monthly planDispatching add-onCombined price
$3,000 / month+$500 / month$3,500 / month
$6,000 / month+$1,000 / month$7,000 / month
$9,000 / month+$1,500 / month$10,500 / month
$12,000 / month+$2,000 / month$14,000 / month

Dispatching is unavailable on the trial and weekly plan. Read the qualified-lead guide for the criteria, handoff choices and limits.

The honest comparison

S&J vs. shared-lead marketplaces

Same homeowner, very different math once you count who else got the lead.

CriteriaShared-lead marketplacesS&J Business Builders
Lead type×Shared with 3–5 contractors✓Exclusive, one buyer
Who qualifies the homeowner×You do, after paying for the lead✓A real person, before you pay
Pricing model×Per-lead, pay whether you win or not✓Flat monthly rate
Bad leads×Difficult credits, if any✓Replaced per our replacement policy
Delivery speed×Varies, often hours✓Under 10 minutes
The real math

A "cheap" lead is rarely the cheaper job.

Industry-wide data on shared vs. exclusive leads shows why the sticker price isn't the number that matters.

8–15%
Average close rate on shared-marketplace leads, vs. 30–45% on exclusive leads
Industry lead-conversion data, 2026
~$1,700
Real cost per closed job on a shared lead once low close rates are factored in, vs. roughly $240–$320 on an exclusive lead
Home-services lead cost analysis, 2026
2.6x
More likely to actually reach the homeowner on an exclusive lead (~65% contact rate) vs. a shared one (~25%)
Home-services lead cost analysis, 2026

These are industry-wide figures for shared vs. exclusive lead performance, not an S&J-specific guarantee. Your results depend on your trade, territory, and follow-up speed.

Bad leads replaced

No refunds, but a replacement every time.

Exclusive, always

One buyer per lead. No exceptions.

Under 10-minute delivery

Text and email, while it's still hot.

FAQ

Pricing questions.

Have a question we didn't answer? Call 860-758-8094.

Is there a contract?
No long-term contract. Your territory reservation runs month to month, and you can cancel it anytime.
How does the $300 trial work?
Pay $300 once for 4 to 7 exclusive residential opt-ins in your agreed trade and ZIP codes. Your team handles qualification and booking; dispatching is not available on the trial. No volume beyond the stated range, contact, booking or job is guaranteed.
Can I be billed every two weeks instead of monthly?
There is a weekly plan at $800. Monthly tiers are $3,000, $6,000, $9,000 and $12,000, each able to add dispatching or SEO. Bi-weekly billing is no longer offered.
How does the referral offer work?
Refer another contractor to us. Once they start a paid plan, we add a free week of exclusive leads to your account. There's no limit: refer five contractors, get five free weeks.
What's the difference between the plans?
Lead Generation covers exclusive, pre-qualified leads delivered to your team, monthly or billed every two weeks. Lead Gen + SEO adds local SEO content and Google Business optimization, so you also rank for buyer searches in your area.
Can I switch plans later?
Yes. Call us and we'll move you between plans on your next billing cycle.
What if a lead is bad?
We don't offer refunds, but we do replace it. Tell us it didn't meet the bar and we'll send a new one.
When am I billed, and how?
Your monthly rate is billed on the same date each month once your territory is locked in. There's no setup fee and no per-lead line items to track: one flat charge covers the month.
Is my territory really exclusive to me?
Yes. Once you reserve a zip code for your trade, no other contractor in that trade can buy leads from that area through us. If you expand your territory later, we lock in the new zip codes the same way.
How many leads will I actually get?
Most contractors see 10–15 qualified leads a week, though volume depends on your trade, territory size, and local demand. We'll give you a straight answer on expected volume for your specific zip codes before you sign up.
Territory reservations are limited by zip code

Ready to stop sharing leads
with the contractor next door?

Get exclusive, pre-qualified homeowners delivered to your team in under 10 minutes. Promo pricing available for $2,500/month.

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Team of 5 in-house callers·USA coverage·Exclusive by design