One flat rate. No per-lead guesswork.
Exclusive leads either way. Cancel your territory reservation anytime.
Lead Generation
$3,000$3,000/ month
Exclusive, pre-qualified home-improvement leads delivered straight to your team.
- 100% exclusive: one buyer per lead
- 10-15 qualified leads per week
- Real person qualifies every homeowner
- Delivered within 10 minutes
- Bad leads replaced
MOST COMPLETE
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Lead Gen + SEO
$3,500/ month
Everything in Lead Generation, plus organic visibility that keeps working after the call ends.
- Everything in Lead Generation
- Local SEO content & Google Business optimization
- Rank for buyer searches in your area
- One flat monthly rate
The honest comparison
S&J vs. shared-lead marketplaces
Same homeowner, very different math once you count who else got the lead.
| Criteria | Shared-lead marketplaces | S&J Business Builders |
|---|---|---|
| Lead type | ×Shared with 3–5 contractors | ✓Exclusive, one buyer |
| Who qualifies the homeowner | ×You do, after paying for the lead | ✓A real person, before you pay |
| Pricing model | ×Per-lead, pay whether you win or not | ✓Flat monthly rate |
| Bad leads | ×Difficult credits, if any | ✓Replaced, no questions asked |
| Delivery speed | ×Varies, often hours | ✓Under 10 minutes |
The real math
A "cheap" lead is rarely the cheaper job.
Industry-wide data on shared vs. exclusive leads shows why the sticker price isn't the number that matters.
8–15%
Average close rate on shared-marketplace leads, vs. 30–45% on exclusive leads
Industry lead-conversion data, 2026~$1,700
Real cost per closed job on a shared lead once low close rates are factored in, vs. roughly $240–$320 on an exclusive lead
Home-services lead cost analysis, 20262.6x
More likely to actually reach the homeowner on an exclusive lead (~65% contact rate) vs. a shared one (~25%)
Home-services lead cost analysis, 2026These are industry-wide figures for shared vs. exclusive lead performance, not an S&J-specific guarantee. Your results depend on your trade, territory, and follow-up speed.
Bad leads replaced
No refunds, but a replacement every time.
Exclusive, always
One buyer per lead. No exceptions.
Under 10-minute delivery
Text and email, while it's still hot.
Is there a contract?
No long-term contract. Your territory reservation runs month to month, and you can cancel it anytime.
What's the difference between the two plans?
Lead Generation covers exclusive, pre-qualified leads delivered to your team. Lead Gen + SEO adds local SEO content and Google Business optimization, so you also rank for buyer searches in your area.
Can I switch plans later?
Yes. Call us and we'll move you between plans on your next billing cycle.
What if a lead is bad?
We don't offer refunds, but we do replace it. Tell us it didn't meet the bar and we'll send a new one.
When am I billed, and how?
Your monthly rate is billed on the same date each month once your territory is locked in. There's no setup fee and no per-lead line items to track: one flat charge covers the month.
Is my territory really exclusive to me?
Yes. Once you reserve a zip code for your trade, no other contractor in that trade can buy leads from that area through us. If you expand your territory later, we lock in the new zip codes the same way.
How many leads will I actually get?
Most contractors see 10–15 qualified leads a week, though volume depends on your trade, territory size, and local demand. We'll give you a straight answer on expected volume for your specific zip codes before you sign up.
Ready to stop sharing leads
with the contractor next door?
Get exclusive, pre-qualified homeowners delivered to your team in under 10 minutes. Promo pricing available for $2,500/month.
Get exclusive leads →Team of 5 in-house callers·USA coverage·Exclusive by design